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KEVIN GUSTAFSON
GARY

The campaign for Scott Rudin Productions' 2019 Broadway comedy Gary: A Sequel to Titus Andronicus was based around original art drawn by legendary illustrator Ralph Steadman. The gory cartoons match the off-kilter humor of the play, which takes place in the bloody aftermath of William Shakespeare's Titus Andronicus.
Kevin collaborated with the design team to produce print and digital marketing materials for the show and also assisted in the development of an Awards campaign. The integrated marketing campaign for Gary won a Silver Award at the 2019 Clio Awards.
Get a taste of the campaign here.
All marketing creative produced by BLT.
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