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KEVIN GUSTAFSON
KING LEAR
Scott Rudin Productions' 2018 Broadway revival of King Lear was notable for gender bending the lead, casting Broadway legend Glenda Jackson in the titular role. The campaign was centered on Glenda Jackson and her powerful performance.
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Kevin worked with the design team to produce New York Times ads, digital marketing materials and an awards campaign.
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Get a taste of the campaign here.
All marketing creative produced by BLT.
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