THE BOOK OF MORMON

"Hello! My name is Elder Gustafson and I would like to share with you the most amazing show." The Book of Mormon is one of the most popular shows on Broadway and its advertising campaign is equally iconic.

​

After the Covid-19 pandemic, Kevin helped develop a Welcome Back AV campaign to highlight the musical's (and Broadway's) triumphant return. He has managed the development of multiple broadcast and social campaign refreshes to ensure that the iconic musical continues to appeal to the new and returning audiences alike.

​

Kevin also worked with the design team to produce marketing materials for the show's European and Australian Tours. Kevin also oversaw the creation of a revamped Augmented Reality app for the show, and helped produce social media video content.

​

Check out The Book of Mormon campaign here.