KEVIN GUSTAFSON
THE MUSIC MAN

Starring Hugh Jackman, Scott Rudin Productions' 2021 Broadway revival of Meredith Willson's The Music Man is poised to be a triumphant return to form for Broadway following the 2020 coronavirus shutdowns.
For this campaign Kevin produced social and broadcast AV spots and wrote period appropriate copy and scripts, creating the lighthearted tone and humor of the campaign through tongue-in-cheek recreations of the "in-your-face" sales verbiage of early twentieth century advertisements. Kevin also took the lead on the development and production of the show's front of house at the Winter Garden Theatre and the show's multi-page announcement ad in the New York Times.
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Get a sneak peak of the campaign here.
All marketing creative produced by BLT.