TO KILL A MOCKINGBIRD

On the campaign for Scott Rudin Productions' Broadway adaptation of Harper Lee's To Kill a Mockingbird, Kevin collaborated with graphic designers and editors to produce print, digital and AV campaign assets for the show's marketing campaign. The sprawling campaign included a beautiful front of house for the historic Shubert Theatre, numerous ads in the The New York Times, digital ad buys and countless social and broadcast spots.

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The multi-media advertising campaign has covered from the show's opening in 2018, its 2019 awards campaign, cast change and beyond. Thanks in part to this successful advertising campaign, To Kill a Mockingbird has gone on to become the most successful play in Broadway history. 

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Get a taste for the campaign here.