WEST SIDE STORY

The advertising campaign for Scott Rudin Productions' 2020 Broadway revival of West Side Story utilizes original photography by New York City photographer Tyler Mitchell. The modern visual language of the campaign matches the fresh direction that avant-garde director Ivo Van Hove brings to the production.

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On this campaign, Kevin worked with motion graphic artists and editors to create motion looks using Tyler Mitchell's photography. Kevin also collaborated with editors to produce rehearsal social media spots and wrote scripts for broadcast television commercials. As the client's point of contact for all AV ad materials, Kevin worked closely with the design team to develop a refreshed campaign look that blended Tyler's photography with work from other New York photographers.

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Get a taste for the campaign here.